The Royal Dutch Tourist Association ANWB undertakes a wide range of activities in the field of influencing, products and services, information and advice in the world of mobility, holidays and leisure. Through this ANWB wants to contribute to the sustainable development of society. The ANWB reaches its members through the network of more than eighty ANWB shops, the website ANWB.nl and the Member Service Center.

For several years I've helped ANWB to improve their online services such as Routeplanner (Plan your route throughout Europe from door to door), ANWB Membertravel (booking vacations), Land van ANWB and Eropuit (booking fun activities online) and their society driving projects such as the children's bicycle plan.

Responsible for:
Quantitative & Qualitative UX Research
Fascilitating workshops
UX & UI design
Enriching ANWB's design system with new components
Briefing development teams and testing their implementations
Tracking and measuring user behaviour and improving services continiously
Consultancy and Stakeholder management