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Wagner Zwarte Cross

Place yourself somewhere around the digital motorcross track and win tickets to Wagner Zwarte Cross when one of the motorcrossers stops at your spot. With 52 races across the entire campaign and over 300 spots filled every race, this campaign was a big succes.

UX and UI design
In collaboration with Publicis Netherlands
Esprix award - FMCG Food

Design landingspage

Design prices page

Design how it works

Design preloader

Place yourself somewhere around the racetrack

Make sure that's the spot you want

You've succesfully placed yourself around the track, come back when the race is about to start.

The winners pop up when the motorcycles stop at their spot

To bad, you didn't win this time. Try again in the next race.

You've won!

Design welcome back landingspage

Design wall of fame

Hello! I’m Lucas Simons.
A freelance UX & UI designer and Service designer with
15 years of experience based
in The Netherlands.

NEW-G

NEW-G
NAÏF WEBSHOP

NAÏF WEBSHOP
ANWB

ANWB
RANDSTAD EMPLOYER BRAND DASHBOARD

RANDSTAD EMPLOYER BRAND DASHBOARD
GRADYENT

GRADYENT
TRINAMICS

TRINAMICS
DE AMERSFOORTSE & A.S.R.

DE AMERSFOORTSE & A.S.R.
ALS NEDERLAND

ALS NEDERLAND
KPN RIJKSMUSEUM

KPN RIJKSMUSEUM
PUBLICIS NEDERLAND

PUBLICIS NEDERLAND
MAURITSHUIS

MAURITSHUIS
WAGNER ZWARTE CROSS

WAGNER ZWARTE CROSS
RENAULT SERIÉ SIGNATURE

RENAULT SERIÉ SIGNATURE
NS AMSTERDAM CENTRAL

NS AMSTERDAM CENTRAL
RENAULT OPO

RENAULT OPO
SAMSUNG

SAMSUNG
Using Format