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Wagner Zwarte Cross

Place yourself somewhere around the digital motorcross track and win tickets to Wagner Zwarte Cross when one of the motorcrossers stops at your spot. With 52 races across the entire campaign and over 300 spots filled every race, this campaign was a big succes.

UX and UI design
In collaboration with Publicis Netherlands
Esprix award - FMCG Food

Design landingspage

Design prices page

Design how it works

Design preloader

Place yourself somewhere around the racetrack

Make sure that's the spot you want

You've succesfully placed yourself around the track, come back when the race is about to start.

The winners pop up when the motorcycles stop at their spot

To bad, you didn't win this time. Try again in the next race.

You've won!

Design welcome back landingspage

Design wall of fame

Lucas Simons is a freelance UX and UI designer and all-round design nutter based in the Netherlands.
ABOUT ME

ALS NEDERLAND

ALS NEDERLAND
ROOKVRIJE GENERATIE

ROOKVRIJE GENERATIE
PUBLICIS NEDERLAND

PUBLICIS NEDERLAND
VARY LINGERIE

VARY LINGERIE
KPN RIJKSMUSEUM

KPN RIJKSMUSEUM
MAURITSHUIS

MAURITSHUIS
NESCAFÉ

NESCAFÉ
WAGNER ZWARTE CROSS

WAGNER ZWARTE CROSS
RENAULT SERIÉ SIGNATURE

RENAULT SERIÉ SIGNATURE
NS AMSTERDAM CENTRAL

NS AMSTERDAM CENTRAL
WEB & BREAKFAST

WEB & BREAKFAST
RENAULT OPO

RENAULT OPO
MAGGI

MAGGI
SAMSUNG

SAMSUNG
Using Format