Mauritshuis opens it's doors again, and to celebrate that event we made a campaign at Publicis Netherlands with its most famous painting at the heart of it: The girl with the Pearl Earring by Johannes Vermeer. Because eventhough everyone knows the painting (with many people having replica's hanging in their homes), not everyone knows that its located in the Mauritshuis. Hence the campaignname: "You'll find the original in the Mauritshuis".
UX and UI design
In collaboration with Publicis Netherlands
Bronze in Direct & Collateral - New York Festivals World's Best Advertising awards
Lucas Simons is a freelance UX and UI designer and all-round design nutter based in the Netherlands.