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Vary Lingerie

A new corporate identity for Vary Lingerie. Including a new logo, businescard, typography study and writing paper design.

Art direction & Branding

Businesscard

Brand new logo

Typography study 01/03

Typography study 02/03

Typography study 03/03

Businesscard design

Hello! I’m Lucas Simons.
A freelance UX & UI designer and Service designer with
15 years of experience based
in The Netherlands.

NEW-G

NEW-G
NAÏF WEBSHOP

NAÏF WEBSHOP
ANWB

ANWB
RANDSTAD EMPLOYER BRAND DASHBOARD

RANDSTAD EMPLOYER BRAND DASHBOARD
GRADYENT

GRADYENT
TRINAMICS

TRINAMICS
DE AMERSFOORTSE & A.S.R.

DE AMERSFOORTSE & A.S.R.
ALS NEDERLAND

ALS NEDERLAND
KPN RIJKSMUSEUM

KPN RIJKSMUSEUM
PUBLICIS NEDERLAND

PUBLICIS NEDERLAND
MAURITSHUIS

MAURITSHUIS
WAGNER ZWARTE CROSS

WAGNER ZWARTE CROSS
RENAULT SERIÉ SIGNATURE

RENAULT SERIÉ SIGNATURE
NS AMSTERDAM CENTRAL

NS AMSTERDAM CENTRAL
RENAULT OPO

RENAULT OPO
SAMSUNG

SAMSUNG
Using Format